AGU - We've got you covered

For decades, the Dutch brand AGU has been working hard on international growth. At the start of the Tour de France in Copenhagen, it was announced that AGU is officially launching in Denmark. AGU aims to show that its wide range of products ensures you have everything you need to get from A to B, regardless of the bike you choose or the weather conditions.

The unique proposition of the spring campaign, "We’ve got you covered," reflects what the products do for you functionally and allows AGU to explicitly state what the brand does—protect and assist you on every bike ride.